This exploration was developed as part of a Google UX certificate. I selected Jompéame to examine how its identity might more directly express what it stands for — urgency, empathy, and action.
Brand Identity Design | Creative Direction | UX/UI Design
We returned to the meaning of the name. A jump-start. A spark. From there, the identity was built with intention. The spark becomes the call to action. The heart becomes the destination. Open typography and a restrained structure reinforce generosity and clarity, shaping a system where action and empathy coexist.
The identity takes shape from spark to heart. The previous mark was narrow and pale. The redesign introduces the spark and the heart as simple graphic elements, making the idea visible, immediate, and memorable. Colors were made more vivid to feel active and optimistic, echoing the language of social media where people gather and respond. The typography opens up, giving the brand a sense of generosity and clarity. Together the system feels alive, human, and ready to move people to help.
